JoyAbound® is a fictitious company that provides advice to women about how to lead a happier life. This project addresses the constructs of identity as articulated through Internet advertising, imagery, and text. Company name was conceived by an online business name generator.
Performed at Root Division Gallery, July 11th, 2015.
Participants: Jeanne Buffa, Lauren Wooley, Jessica Marks, Kathy Jaller and Becky Lo Dolce.
Logo: Doug Becker.